Privacy Policy

Effective Date: December 15, 2019
PanTheryx, Inc. Privacy Policy

PanTheryx, Inc. and our affiliate brands including TruBiotics (collectively “PanTheryx”, “we”, or “us”) have developed this privacy policy so that you will know how we collect, store, use and process information that you share with us when you interact with our Websites, located at,, or any other website that links to this privacy policy (collectively, the “Websites”). If you do not agree with PanTheryx’s policies and practices, you may choose to discontinue using the Websites. By accessing or using the Websites, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of our Websites after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates. This policy applies to information we collect:

  • On the Websites.
  • In email and other electronic messages between you and the Websites.
  • Through mobile and desktop applications you download from the Websites, which provide dedicated non-browser-based interaction between you and the Websites.
  • When you interact with our advertising and applications on third-party Websites and services, if those applications or advertising include links to this policy.

It does not apply to information collected by:

  • Us offline or through any other means not through our Websites; or
  • Any third party, including through any application or content including advertising that may link to or be accessible from the Websites.

Children Under the Age of 16

Our Websites are not intended for children under 16 years of age. No one under age 16 may provide any personal information to the Websites. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on the Websites or through any of their features, register on the Websites, use any of the interactive or public comment features of the Websites, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at

California residents under 16 years of age may have additional rights regarding the collection and sale of their personal information. Please see Your California Privacy Rights for more information.

What information do we collect?

When you use our Websites, you may voluntarily provide personal information, including your name, email address, or other information by which you may be personally identified. You may provide this information, for example, when you sign up to receive industry related news, submit a comment on our blog, or when you complete a survey.

When you complete a survey, we will store your responses in an aggregated, deidentified, or anonymized manner.

We may also gather technical information automatically when you use our Websites, including, but not limited to, operating system, IP address, browser type, pages visited and other activities on the Websites, device type, and time and date of visit. We may use cookies or similar technologies to collect this information. You can set your browser to notify you when a cookie is sent or to refuse cookies altogether, but certain features of the Websites might not work without cookies. You can learn more about the use of this information in the Website Analytics section below.

How do we use your information?

When you voluntarily provide us with personal information, we may use it, for example, to:

  • Maintain, operate, customize, and improve the Websites and our other services;
  • Respond to requests for information;
  • Provide updates and other content that may be of interest to you;
  • Conduct statistical analysis, research, and other analytical activities;
  • Advertising and marketing purposes;
  • Comply with the law and to monitor the Websites for compliance with our terms of service and the law; and
  • Carry out other purposes as disclosed at the time of collection.

In addition, when you complete a survey, we may use your responses in an aggregated, de-identified manner to analyze the trends of users’ responses and to allow us to conduct further research.

How is information shared?

We may share personal information:

  • With our corporate affiliates;
  • With your consent or as disclosed to you;
  • With third party service providers that assist us, such as to send email newsletters, or to help operate the Websites;
  • Pursuant to a court order, subpoena, warrant, or when otherwise required by law, or in response to a government inquiry;
  • To protect our rights and the rights or safety of third parties, including to protect the security and integrity of the Websites; and
  • As part of a potential or actual sale, merger or acquisition, or other transfer of all or part of our assets including as part of a bankruptcy proceeding.

We may share technical information, as well as any other information that has been aggregated or de-identified so that it does not identify you personally, without restriction.

Third-Party Links

The Websites may contain links or references to other Websites that are operated by third parties, including social media platforms. This privacy policy does not apply to the practices of these other parties. We encourage you to read the privacy policy of every website that you visit. Please note that information that you share via social media may be made available to the general public.

Digital Advertising & Website Analytics

We may partner with ad networks and other ad serving providers (“Advertising Providers”) that serve ads on our behalf and others’ on non-affiliated platforms. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information Advertising Providers collect about your use of the Websites and other websites or apps over time, including information about relationships among different browsers and devices. This type of advertising is known as interest-based advertising.

We adhere to the Digital Advertising Alliance (“DAA”) Self-Regulatory Principles in connection with this interest-based advertising activity. You may visit to learn more about this type of advertising and how to opt out of this advertising on Websites by companies participating in the DAA self-regulatory program. If you delete your cookies or use a different browser or mobile device, you may need to renew your opt-out choices exercised through the DAA tool. Note that electing to opt out will not stop advertising from appearing in your browser or applications. It may make the ads you see less relevant to your interests. Additionally, your browser may offer tools to limit the use of cookies or to delete cookies; however, if you use these tools, our Websites may not function as intended.

We may use analytics services provided by third parties that use cookies and other technologies to collect information about your activities across these Websites and other non-affiliated Websites over time. PanTheryx uses Google Analytics and other third-party services to improve the performance of the Websites and for analytics and marketing purposes. To learn more about how Google Analytics collects and uses data when you use our Websites, visit, and to opt out of Google Analytics, visit

Your Choices

We may use the personal information we collect from you to provide you with content that may be of interest to you. If you would like to opt out of future promotional materials from us, you may indicate this preference by following the unsubscribe instructions at the end of such email communications.

Updating Your Information

If you have questions about updating the personal information that you have provided to us, or if you would like to request that we delete your personal information from our active files, please contact us at

Your California Privacy Rights

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information.

Do Not Sell My Personal Information

Please visit the Do Not Sell My Personal Information webpage at INSERT URL to learn how PanTheryx accommodates your opt-out and opt-in requests pertaining to the sale and use of your personal information.

Changes to Our Privacy Policy

We may change this privacy policy from time to time. We will post these changes in this policy, and suggest that you revisit this policy periodically to stay informed of any changes. The date the privacy policy was last revised is identified at the top of the page.

Contact Us

If you have any questions about this privacy policy, please contact us by email at, by mail at 5480 Valmont Road, Suite 325, Boulder, Colorado 80301, or by telephone at (303) 951-6883.

Experience the Tru Power of Two

*This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

BB-12 and LA-5 are registered trademarks of Chr. Hansen.